Our History


About Us

 The Main Street Program is a worldwide program dedicated to revitalizing downtown
areas. The Denton Main Street Program began in 1989, and have since been marked physical and financial improvements in the area. Over $132 million has been reinvested in the area since our humble beginnings.

The Denton Main Street Association (DMSA) is a 501(c) 6 non-profit organization. While the City of Denton’s Downtown Development Department works in cooperation with the Denton Main Street Association, all promotion, advertising and events for downtown are funded by sponsorships and memberships in the DMSA from the private sector. Downtown management in Denton is truly a public-private partnership.

The Denton Main Street Association Board of Directors depends on volunteers and members to make it all happen.


Downtown Denton

 The first Courthouse restoration was completed in time for the Texas Sesquicentennial in 1986. The overwhelmingly positive response to the Courthouse renovation confirmed to the merchants that there was a need for an organized downtown revitalization program. The merchants and community leaders attended conferences on downtown revitalization, visited other communities, talked to professionals and lobbied their City Council members. In October of 1989, the City of Denton funded the Main Street Program and appointed the Downtown Development Advisory Board to oversee its progress.

That year, the Texas legislature allocated funding for an Urban Main Street Program, making it possible for cities with populations of more than 50,000 to participate in the state program. Denton applied, was selected, and began its association with the Texas Main Street Program in January
1990. Since then, the Central Business District has officially become the Denton Main Street Association. Membership has increased over 400% and shows incredible broad-based community support. The Main Street Program has high visibility and its mission is recognized and understood by most of the community.

Public and private sector commitment to the downtown revitalization process continues to increase.


 Make a Difference in Denton

Our mission is to ensure that Denton’s Historic Downtown continues to be the heart of our community.  The Denton Main Street Program, through the combined efforts of public/private partnerships, preserves and markets the downtown area as a community treasure, focusing on historic preservation, continuing reinvestment, and developing heritage tourism.  Together, we can preserve Denton’s great history and promote its bright future. Denton Main Street Association strives to maintain Denton's downtown area as the focus of the community where history is preserved, businesses thrive, and citizens and visitors dine, shop, live, and enjoy the arts and entertainment.

Join Now! Individuals or businesses may join Denton Main Street Association. Applications are good for one year from the date joined.  There are levels for all to join. Businesses need to join at the Bronze Level or above to receive great, exclusive benefits and exposure to market and promote your business in downtown. 


Platinum Sponsors